You Inc. - The Art of Selling Yourself
It says that you should think of yourself as an enterprise. No matter what, you are selling yourself at every moment. In each interaction you are selling your ideas, thoughts, point of view, etc.
Seeing yourself as a Brand gives you an entirely different perspective about you. When you look at yourself as a Brand, you start to think about qualities you already have and even start building new ones. Everything starts to change, the way you present yourself, the way you talk, walk and behave, the way you gather knowledge and the way you share it with others.
When I started doing that, I started to feel condent about myself. I could acknowledge the good qualities in me and felt grateful for them. I was able to recognize the scope of improvement so that I could portray myself as a premium brand in front of others. It helped me to grow further as a person.